Whether you’re a retailer or DTC brand, the various types of content on your site can mean the difference between just doing okay and positively thriving.
We choose our creative teams carefully. Do they share our values? Are they driven to create because their spirit compels them to? Do they love what they do, are they good at it, and do they want to get even better at it? If the answer is yes, you’ll find them right here, ready to crush it for you.
Chris Reid
CEO
Kelsi Carrell
Head of Operations
Jesse Galvon Reid
CPO – Chief People Officer
Kristen Bailey
Editor-In-Chief
Josh Wong
Director of Video Content
Jeanine Gordon
Managing Editor
Fiona Ferguson
Community & Recruitment Coordinator
Kristyn Pacione
Client Services
MacKenzie Sanford
Editor + Resource Coordinator
Jessica DeWolf
Lead Editor
Leslie Jeffries
Senior Copywriter
Jodi Noblett
Copywriter
Chelsey Moore
Copywriter
Lauren Gargiulo
Copywriter
Gillian Beckett
Copywriter
Kristin Kizer
Copywriter
Hannah Parks
Editor
Michele Fair
Copywriter
Nikki Smith
Copywriter
Phoenix Griffin
Copywriter
Nova Sawatzky
Copywriter
Monica Valhauer
Editor
Laura Anne
Copywriter
Rebecca Phillips
Copywriter
Vicki Duong
Copywriter
Julie Bruns
Copywriter
Eva Kurilova
Copywriter
Want to join our team of freelance writers? Here’s what we’re looking for.
Empathy
You love to tell a good story
You dig around for the relatable bits and have a talent for making the most boring things interesting. You value content that’s truthful, useful, and helpful. To you, writing is art—you care about rhythm and flow and choosing words that say exactly what you mean for them to say.
Intuition
You really know how to read a room
The first thing you do when you sit down to write about a topic is read the audience. What might they have typed into the search bar that led them here? Go out there and sit with them. Get into their head. What do they want to know? How can you present the information in a way that best answers their questions or helps them solve a problem?
Curious
You go down the rabbit hole
You don’t just want to write an assignment from a brief. You’re curious — you want to understand all of the whys, wherefores, and how-tos, just for the joy of knowing. You can’t help but follow the research into dusty corners, and you always bring back loads of relevant information that you artfully distill for readers looking for answers.
Growth-minded
You want to be a better writer
You love feedback, because it makes you a better, more effective writer. You crave camaraderie, and you like having other creatives nearby to bounce ideas around, debate the Oxford comma, and share writing tips and tricks with.