Learn why and how evergreen content is a must-have in your content marketing strategy.
One of the biggest challenges of creating large volumes of content is maintaining consistency across the spectrum. If you’re sending out hundreds of briefs to a freelance platform that’s farming them out of a huge pool of writers with no real training or support, you’re probably going to get back a body of work that’s hit-or-miss in quality and all over the map in voice. Your visitors will marvel at the many personalities your brand exhibits, and they’ll leave wondering who you really are. If you want your content to perform not only as a driver of traffic but also a representation of your business, you need to tighten it up.
Content at scale is never a set-it-and-forget-it endeavor. It has to be nurtured—pruned, weeded, and watered—or it quickly becomes an overgrown, cacophonous mess. If you’re doing a lot more work than you should have to on the content you’re paying good money for, you’re right—and it adds up to a colossal waste of your time. The solution? Hit that button below, and let us walk you through how we’ll assemble a team of dedicated writers for you, create a body of reference materials for them, train them up proper, and support them for long-term success.